ESLIM spends thousands of dollars every year on student recruitment. Our combination of mass media advertising and direct personal contact is a highly effective recruitment tool — one that few individual churches could afford on their own.
Personal Responses to Calls from Potential Students
We believe that personal contact is key to successfully placing students in a program that fits their needs. Accordingly, we return all calls and emails promptly. Our Program Administrator is proficient in Spanish and we retain a first-language Spanish speaker to return calls during our busy seasons in late August/early September and in late December/early January.
ESLIM Brand Value
As one of the oldest faith-based ESL programs in Northern Virginia and the District of Columbia, the ESLIM name has tremendous value. We are one of the first places that potential students and volunteers check on the Internet — search Google for “English classes northern Virginia,” and ESLIM’s website is among the first results listed.
To ensure that we reach as many potential students as possible, ESLIM engages in extensive mass media advertising.
We purchase advertisements on Spanish-language radios stations and prepare a pamphlet containing information about all of our programs’ locations and class schedules, which is distributed via email to our member churches. We place paid advertisements in newspapers such as the Washington Post’s Spanish publication, El Tiempo Latino, the Korea Times and Korea Daily News, and Vietnamese-language newspapers such as Viet Bao and Thoi Moi, as well as in Farsi, Japanese, and Chinese language newspapers.
Here is a recent sample of our Spanish radio ad:
Examples of our foreign-language advertising (click on images for larger view):